Entenmann's-Style Danish (The Nosher via JTA)
(The Nosher via JTA) – I grew up in a home where almost every meal was made from scratch. In retrospect, I’m grateful for the delicious healthy food I grew up eating, but at the time I coveted my friends’ fruit roll-ups, Capri Suns and Happy Meals. Even though I wasn’t allowed to eat sugar cereals or drink most kinds of juice boxes, there were a few processed food items that inexplicably got a pass and were welcome in our kitchen.
In fact, with a fair degree of regularity my father would come home with a white-and-blue rectangular box in his hand, the cursive Entenmann’s logo comfortingly visible. After spotting the box, a wave of anticipation would follow. Was it crumb coffee cake? Doughnuts? Cheese danish (please no, not this time)? Was it a really good day? Did he get a raspberry danish twist?
Maybe Entenmann’s got the junk food pass for its affordability (my father’s claim), or maybe it was because of its kosher dairy status. Price and kashrut may have been the reason my dad first bought an Entenmann’s cake, but it’s unlikely the sole reason we kept eating its pastries.
Entenmann’s was founded in 1898 in Brooklyn by a German immigrant. Later the company moved to Long Island and expanded its business with a home delivery service. Frank Sinatra was even known to be a regular customer. In 1959, the Entenmann family notably invented the now ubiquitous see-through cake box. Since then, the company has been bought and sold by multiple large corporations, but continues to make similar products to this day.
As a kid, anything iced and sweet was A-OK by me, but as I got older, Entenmann’s lost its appeal and I all but forgot about its existence. Then one day at work not too long ago, someone brought in a box of Entenmann’s donuts. I felt the excitement of my youth. I opened the box and smelled that familiar cakey vanilla aroma. I took a bite into the waxy chocolate shell and instantly remembered eating the same kind of doughnut, standing at the kitchen counter of my childhood home.
My next thought: “This is not quite as good as I remembered.” I looked at the list of ingredients: palm oil, soy, unpronounceable preservatives, food dye, corn syrup and other ingredients that never found their way into any bubbe’s kitchen.
I will always maintain a soft spot for Entenmann’s products, and I mean no distaste toward them. But it occurred to me that I could capture some of the joy of my youth by making my own homemade version of my favorite flavor of Entenmann’s: the raspberry danish twist.
Danishes are made traditionally with puff pastry, but Entenmann’s dough deviates from the norm. Instead of puff pastry with its flaky croissant-like texture, it uses an enriched dough more akin to brioche. To get that waft of vanilla from the danish, I use vanilla powder. I generally favor vanilla bean and vanilla extract, but there’s something about the powder that works here.
Maybe it’s also because it reminds me of my grandmother: She put vanilla powder in all of her desserts, which made them taste different from anyone else’s cakes. Once the dough is made and has risen, you form the danish and fill it with good raspberry jam. After it has baked and cooled, you top it with a required layer of icing. You can really form this dough into a variety of shapes and sizes, but I prefer to keep mine Entenmann’s-sized: small and rectangular, with a good proportion of filling-to-cake ratio and a generous amount of icing. The only other things this needs is an accompanying cup of coffee — and some lively Jewish banter.
Note: This recipe can be made one day ahead of time, rewarmed and iced prior to eating. Keeps for 2 days in an airtight container at room temperature.