Bread Brawl | The Jewish Week | Food & Wine

Bread Brawl


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Bread Brawl

(Courtesy Breads Bakery)

The brains behind the New York Breads Bakeries are involved in a legal battle

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Some New York foodies are worried about the future of the city's popular Breads Bakery chain.

A demand for arbitration has been filed in court by Breads' two Israeli owners, baker Uri Scheft and restaurateur Gadi Peleg according to Eater, which broke the news last week.

Scheft is an accomplished Danish-Israeli baker who is based in Israel where he owns the popular Lehamim bakery chain. Last year he published a cookbook with recipes for many Breads Bakery's hits (including a babka recipe). He is claiming that Peleg, a successful New York restaurant owner, whose properties include the hot, new Nur, is selling food at Breads that he did not agree to. Such items include white shakshuka and chocolate pretzels. 

According to the papers filed, Scheft alleges that Peleg tried to prevent him from taking photos of the "unauthorized products" by snatching his phone and wouldn't return it until Scheft filed a police report. 

In addition, Scheft claims that Peleg has been secretly using Breads recipes at his other restaurants and has moved employees among them. He also believes he is due money. 

The bakery and cafe, which has been featured on many "Best Babka" lists, opened in Union Square in 2013. There are now two other Manhattan locations in Bryant Park and the Upper West Side.

This is very sad news indeed as besides enjoying the chocolatey babka and rugelach, we have admired Breads' unique hamentaschen filling flavors and even paired wines with a selection of their savory food offerings

The bakery's motto is "True Love," and it is emblazoned on its website and on the shirts worn by its employees. “The idea of this beautiful and nourishing loaf made by hand and bringing people together around a table or even gathered at a kitchen counter to rip off a piece and eat it with such great enjoyment – to me, this is true love,” wrote Scheft the cookbook’s introduction. 

This altercation seems to be the opposite of the spirit of the bakery's ideology.

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