Rugelach Invasion! Marzipan's Popular Pastries Hit NYC | The Jewish Week | Food & Wine

Rugelach Invasion! Marzipan's Popular Pastries Hit NYC

Rugelach Invasion! Marzipan's Popular Pastries Hit NYC

Marzipan Ruggelach. Courtesy of Marzipan Bakery

The Jerusalem bakery's iconic rugelach will now be available in NYC.

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In what many locals are finding too-good-to-be-true news, Marzipan Bakery has begun selling their chocolate rugelach in New York.

Most trips to Jerusalem by Israelis from other cities and tourists from abroad include a trip to the Marzipan stall at the Shuk Mahane Yehuda. For those unfamiliar with the bakery, Marzipan’s trademark product is freshly baked, chocolate rugelach. While they sell other types of cookies and baked goods, their small, oblong, soft, gooey rugelach are their most popular signature item.

Marzipan’s location on Agrippas Street keeps its doors open, allowing the aroma of their sweets to waft into the street. Trays of the fresh rugelach sit in the center of the bakery and are sold by the kilo. It is purely a takeout bakery, without tables and chairs, though it’s common to see people munching a couple of rugelach outside the shop on the sidewalk. A popular souvenir, the rugelach travel well and can be frozen.

“Buying the Marzipan rugelachs reminds people of open-air markets of Machane Yehuda, there is a taste of the shuk in every bite,” remarked Dalia Schwalb, Marzipan’s Marketing and Retail Liaison, in an email interview with The Jewish Week Food & Wine.

The news was first announced at Kosherfest in 2014, and the pastries have finally arrived stateside this month. Each week a shipment of the pareve rugelach flies in from Israel frozen. They are currently sold at Everfresh in Great Neck, Pomegranate in Brooklyn, Cedar Market in Teaneck, Aron’s Kissena Farms in Queens, and Gourmet Glatt in Cedarhurst, Woodmere, Boro Park, and Lakewood. Schwab confirmed that they are looking to expand to more cities, and to sell more of their products here.

“We came to the realization that the combination of people’s love for Israel and the popularity of this product created an overwhelming excitement for our arrival in North America,” said Schwalb.

We are, indeed, excited. 


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